16 June 2011

Polo and Ponies

The Jack Wills Varsity Polo is an annual date in the diary for myself and my friends. It is an event filled with music, fashion and sport. The atmosphere on the day felt like a festival with a more polite attitude. Each year that I have attended the Jack Wills Varsity Polo I have watched the event evolve with each year being unique and distinquishible from the last. With some fixtures which are a JW Polo institution such as the Pimms Bus and the Bike Polo, it wouldn't be the polo without them. This years polo followed a beach theme playing on the Jack Wills Salcombe heritage with deck chairs, beach huts and beach cut out scenes. There was also quite a heavy emphasis on a music festival theme with live bands performing in teepees, branded event wrist bands and colourful mock boom boxes in the Jack Wills on site store.

The fashion on the day was a distinct look. While most men adopted a signiture look of blazer and chino's, I did notice a trend this year of male red chino's and even a lime green pair much to my discomfort. The girls on the other hand went more for a day toff look with casual summer day dresses and smart casual festival attire. It was defintaly a fashion parade.

Despite all the fun of the day there were a few negative elements including the increase in ticket price, the fact that the polo was played in a different field rather than the one facing the Jack Wills Village, that the change in match location was not announced so nobody knew, staff ushering people to move on from the Jack Wills shop if they were not immediatly purchasing etc etc. None the less, positives far out weighted the few negs, I have to say . I am so excited to see what the Jack Wills team offer us next year and hope that the polo grows bigger, better and more fabulously British for next year.


Image Ownership: Watermelon Fox

1 comment:

  1. I have personally visited the jack wills varsity polos store, and believe me they are all awesome.

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