1 November 2011

Living like a model

This weekend, we went and explored the Britain and Irelands Next Top Model Live Event in London. BINTM Live was a day of pure female fun, a girlie affair full of cocktails, independent fashion and endless beauty products. The level on beauty innovation was high with a vast array of new products and modern exciting tools. The catwalk itself was a warped mix of dance, fashion and of courses the BINTM models (of which the winner Jade looked impeccable). As a girls day out the event was brilliant with highlights including The Wonderbra photobooth, Diet Coke Style Competition, The Miss Selfridge dazzling dresses, the mirrored mannequins, the endless supply of edible samples and the alcoholic ones too. Our bags stuffed with unique tee’s, cupcakes and teeth whitening sets, we went home happy girlies. It was a glamourous care free day which if nothing else exposed us to the new development and technologies in the wider beauty mainstream and was an eye opener to the new marketing methods brands are using.


Image Ownership: Watermelon Fox

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